The online market is another market place that can be considered parallel to the offline commercial market. With businesses going online, the beauty salons and spa needs to give importance to their online presence as well. Beauty spa and salons are often time consuming and requires a lot of waiting time, before the customers can get their beauty treatment. Online market place for the customized beauty products and treatments provide the following advantages to the parlour and spa.
1. Reduce the customer wait time: One of the major headaches of the customers at a parlour or salon is the long queue and waiting time. This could be changed into the greatest advantages with being online. The app helps the customers to book a slot and appointment with beauticians and choose their favourite regime or treatment as well as customize them. This will help the salon manage the customers well, along with reducing the wait time of the customers.
2. Showcase your products and services: Having only offline presence will showcase your products and services to your local customers. But with the online salon appointment booking app, you can showcase the products, services and treatments that you offer to your customers. This will help you to reach global customers and tell them about what you have to offer.
3. Introduce loyalty points and programs: Online presence of salon and spa encourages the parlour users to use the app as they can gather loyalty points and redeem them with huge discounts and offers. Using the mobile app, the beauty salon is able to introduce loyalty programs for regular users, and offer them high discounts on the services they opt for.